Pepsi 'Refresh your world' Research

Pepsi - Refresh Your World (Spec) Agency Torcida Production Torcida Director Dario Baldi
This video works really well, it gives the impression of disappointment with the state of the earth and then decides it can change it. The music soothing and steady with the narrator adding tension and excitement with the tone of her voice. The shots have consistent lighting and quality and the image of a child works to warm the audience.
Weakness: 35 seconds too long.


The brief specified that they are not looking for an advert for pepsi, they want a message, in the form of a short film and this has blatant product placement at the end. stylistically it is just another glossy TV advert.