Airside Sony

Airside was commissioned by Fallon to produce a series of idents for Sony's sponsorship of the UEFA Champion's League. The idents had to encapsulate the theme of the tournament along with the idea that Bravia televisions delivered a superior viewing experience - 'colour like no other'.


Using Sony's strap-line as a starting point they devised a campaign around a mysterious glowing football. Constructed and superimposed onto backgrounds commissioned from photographer Graeme Stuart, the football's complex framework of coloured neon tubes served as a visual template for each ident. Hovering in the darkness of a deserted stadium, the ethereal object emanated a series of animated colours and patterns to convey the otherworldliness of next generation technology.


With such unique content, strategic positioning of the idents during each televised match of the UEFA Champion's League saw the Bravia line gain a substantially increased consumer awareness.

Deliverables
27 x Idents of varying length (between 5-10 seconds)

Awards
How International Design Awards, Motion, 2007, (Nomination)
Design Week Awards, TV/Film/Video Graphics, 2007, (Nomination)

Testimonial
"The work was great...I really wanted to achieve the 'seriousness' that comes across in the finished films...I get the feel of Close Encounters or the sound of 2001 that was in my mind." - Juan Cabral, Creative Director, Fallon